Revenue Intelligent Platform ; Hotel Management Software “RoomRack” Online Check in ; Digital Marketing . Once you’re done creating and publishing your blog, you also have to. This form should be. Squarespace – has stunning templates. Some of the biggest social media channels include Facebook, Instagram, Twitter, and Pinterest. Search Engine Optimization (SEO) can help increase your website’s visibility, drive more organic traffic, and ultimately, get you more direct bookings. Provider Description. SEM strategies are important for hotels. Further Reading: Compare seoClarity to BrightEdge, or. Add a “property tour” video, panoramas, or a 360 carousel view of the hotel. The Cloudbeds Hospitality Platform. Price. It also includes activities like social media, web design, email marketing, video production, blogging, search engine optimization (SEO), pay-per-click (PPC) advertising, and online branding. Step 4: Building Your Hotel’s Authority & Trust. These integrated systems often include features like a booking engine, mobile device optimization, SEO (search engine optimization) tools, and integration with social media platforms. TABLE OF CONTENT. 5 Tips Strategi Digital Marketing Untuk Bisnis Hospitality [2023] Maksimalkan Fitur-Fitur Sosial Media. 2. Check out the GoDaddy Website Builder for yourself and get a 30% discount by using our link. in Greece emphasizes its selling point and establishes its target audience. Best free SEO tools. May 7, 2023. These include digital platforms such as social media, search engine optimization (SEO), and email marketing, as well as offline channels like print advertising and networking. The Role of Chatbots and AI in Hotel Marketing. Cloudbeds is the winner of the 2023 HotelTechAward for Best Hotel Management Software, along with five other accolades. For more information on the GoDaddy Website Builder, check out these articles:An SEO platform provides a holistic solution to a number of digital marketing and organic search needs through built-in technology to optimize workflow, productivity, user management, and advanced reporting capabilities. For example, if your hotel is located in San Francisco, you should include the keywords “San Francisco hotel” in your SEO strategy. Here are a few techniques to improve your hotel website’s SEO: Include relevant and specific keywords or search terms in your website’s text (eg. What is Hotel SEO? SEO is ‘search engine optimisation’ and it combines a number of strategies and methods designed to increase the amount of visitors to your hotel’s website from organic search results. If you Need Expert Hotel SEO Leave us a Message Today! About; Services; Contact; Blog; Start a project. SEO Software Tool – Cloud-Based ; Marketing Services ; Διαχείριση Πληρότητας δωμ. Experience the high-end visual adaptability and compatibility with BookLogic’s’ Innovative Hotel Booking Engine. Reputation management. This comprehensive guide will walk you through all the necessary steps for setting up a successful digital marketing plan for your hotel, including creating content. Spotlight relies on pricing and competitive intelligence from hotel industry data platform OTA Insight. KNOW YOUR. Understanding Search Engines and Hotel SEO. We can provide hotel marketers with the ability to engage travelers before, during and after their hotel stay. The strategy of OYO Rooms is to attract customers with a lower room price than the hotel's base price. (SEO) and the way that you can influence potential guests. SEO-Friendly. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience. Our visibility into travel demand and real-time market insights is unmatched. SEO seeks to pair the website address (domain name), the internal code of the website and the content of your site with the keywords that users search for in Google. Uncover the perfect home-away-from-home with our diverse selection of vacation rentals in Victoria. SEO is ‘search engine optimisation’ and it combines a number of strategies and methods designed to increase the amount of visitors to your hotel’s website from organic search results. Additionally, SEO platforms can integrate data and processes that span departments or teams (often including access to. SEO (or Search Engine Optimization): The content you put on your website helps determine your SEO ranking. “Head term” refers to the general word or phrase you’d use to describe your product or service, or even the topic you’d like to write about. Recently acquired by Similarweb, RankRanger is a powerful white label SEO reporting tool that helps agencies track their client's rankings and performance across search engines. It comes with many demo websites for different business niches like hotels and B&Bs. 1) Online Accessibility Across Platforms. Build a social media presence. Rutinitas SEO lokal yang paling penting adalah terus. Publicize hotel specials through targeted email promotions. Pentingnya hotel SEO adalah Anda memiliki peluang yang lebih besar untuk mendapatkan booking hotel. Basically, hotel digital marketing is how you promote your hotel online. For example, if you use certain key phrases often and meaningfully throughout your website, when people search for those terms, your website will appear. Increase guest satisfaction and get ahead of issues with. Organic search. Google My Business is a free platform and one of the biggest drivers of local SEO success. SEO is a fantastic way to increase your website’s visibility, drive traffic and boost direct bookings. That’s why hotel SEO strategy is now a critical part of hotel marketing. On that platform users can compare prices of hotels, hostels but also bed and breakfast accommodations. 1. Be Easily Searchable Online! Have Good SEO In order to rank well in search engines, you need to make sure that your hotel website is optimized for search engines with keywords. The release opens up another paid channel for hotel marketing. SEO is a process that involves optimizing content, images, and design elements to improve visibility and engagement on search engines. Hoteliers voted Sojern as the #3 Digital Marketing Agencies provider in the 2023 HotelTechAwards. Hotel SEO Keywords. Social media is so widespread today ( 4. When using a modern group sales platform like Tripleseat Hotels, you can integrate an easily accessible and simple-to-use lead form right on your website. By targeting. Since it would help you optimize your website quite well. And. Know and Respect Your Target Audience. Choose only one. 7. Luxury hotel search engine optimisation (SEO) is the complex art of getting more visibility for your brand and moving your website to the highest possible position in Google, Yahoo, and Bing search results. 1. Leveraging online directories and review platforms for backlinks; In Conclusion; Understanding the Importance of Search Engine Optimization for Hotels. A segmented email newsletter gives you a great way to stay connected with current guests and convince past guests to book a return stay. The higher your site ranks in search results, the more. Local, national, and global. Analyzing Google's Search Engine Results PageTop 10 Simple Steps to Boost your Hotel' Bookings in 2023 with Easy Hotels SEO. In an age where travelers often turn to online reviews and local searches before making a booking decision, having a strong local presence can significantly boost bookings and revenues. Screaming Frog Services. Group of < 5 hotels: Sprout Social. An SEO platform is an all-in-one software tool that brings different elements of your search engine optimization efforts together, from researching to ranking. They can feature your hotel on their platforms and social media posts, including backlinks to your website. An example of Qlo's customizable booking page. For example, Conductor's SEO Platform can provide a high-level look at the keywords your direct competition is targeting. Research Keywords & CompetitorsUncover customer intent across search and social and identify new ways to rank. 4 Write High-Quality And Relevant Content. Serpstat is a client-oriented SEO platform with over 250,000 users globally. As such, there is a larger audience for your hotel business to reach, influence, and potentially acquire as guests. This hotel SEO strategy helps you rank higher on google, reduces website bounce rate, and also improves your. Your hotel or resort should also use at least one social media platform for marketing your property. Social is an important channel for content distribution, supports your hotel SEO strategy, and helps with brand awareness. 1. I've managed marketing for 2 independent hotels - I believe it's important to have the site set up for success by an SEO expert - but the hotel needs to diversify its advertising budget based on goals for the property (is this just a hotel - or is there a spa, marina. Solutions For Hotels . Use search engine optimization (SEO) to increase visibility. 4. Marketing, Media, technical seo. It’s a blog cum step-by-step guide to get started with SEO of your hotel website. Paid search – 72%. Any SEO strategy should start with a study and keyword identification phase. There is no one-size-fits-all social media plan that will work for every hotel. Learn how SEO for your hotel drives roomnights and revenue. Although we've highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. SOLOMIN by BAUART GROUP. The Pros — Here’s why you should add a blog to your hotel website: 1. Gamification was originally defined as the use of game mechanics and metaphors in a non-game context (Huotari & Hamari, 2012 ). Public relations (PR) PR is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. SEO is the practice of optimizing a website to improve its search engine rankings. SEO for hotels: Use these simple hotel SEO tips to rank higher, drive traffic, and get more bookings via your hotel website. An integrated SEO platform that provides AI-driven insights to improve your site's search visibility. com is one of the most popular online website builders. Focus on. When you effortlessly highlight your hotel’s strengths, unique selling points, and special offers, you can entice potential guests to choose your property for their next stay. 7 ( 2158 reviews) Compare. SEO is used to make a hotel's website and online presence more visible online, and to increase its ranking in search engine results pages (SERPs). All core features for content optimization at an affordable price point. Smart hotels make sure to include local SEO for their venue. Let’s look at five of the most crucial SEO tips for hotels, why’re they’re so important, and how you can start doing them today. SEO Software Tool – Cloud-Based ; Email Marketing & CRM Platform ;Often you can purchase a new domain name through your hosting provider, which is likely also a registrar. As the market leading search engine, Google processes more than 3. SEO includes on-page, off-page, and local components, and these factors contribute to your overall performance in search results. This allows a high-quality hotel metasearch platform to continually assess the specific hotel-related needs of both travellers and hoteliers and offer a unique and intuitive experience to both parties. The annual average was roughly 44 percent, which means that more than half of the hotel rooms were empty during the whole year. Fully up-to-date with the latest terms and techniques from Google and others. Try to include a keyword if it’s possible. Having a consistent. Search platforms have expandedWhy Hotels Love Working With Sojern. Travel agencies, airlines, and tour operators use the GDS to book rooms for their clients and partners, so hotels seeking to expand their reach or reduce reliance on the OTAs can find success. Choose the right platforms for your hotel based on your goals, audience preferences, and content types. What is a hotel website platform. 1. For the most part, this means chains are dominating those locations, edging out boutique hotels. The primary goal of hotel SEO is to attract organic (that is, non-paid) traffic by ensuring that it appears prominently in search engine results when users look for relevant. SEO Checklist For Hotels: How To Drive Rankings, Traffic & Bookings In 2022 And Beyond Luxury hotel search engine optimisation (SEO) is the complex art of getting more visibility for your brand and moving your website to the highest possible position in Google, Yahoo, and Bing search results. Do not use both Yoast and All in One. By targeting specific keywords and phrases, you can boost your rankings on search engines such as Google and Bing. Google Analytics. Be sure to: Build an audience for your Instagram profile. One of the easiest ways to find keywords to target is to start with your hotel’s location. Learn more about our hotel digital marketing services by browsing our plans and prices today! If you have questions about which hotel web marketing strategies offer your business the most value, feel free to contact us online or call us at 888-601-5359 to speak with an experienced strategist. In its most basic form, it happens thanks to links, promotions, or mentions of your site on other websites. From over 300 house rentals, over 680 condo rentals to over 390 apartment. Wix has everything that you need for creating SEO-friendly websites. Social Media Platforms That Make Sense. Local SEO means emphasising your location as a selling point for search engine results. It is the paid and. The above data proves, without any frills, what is now a common concurrence within the global tourism market: that the online image of a hotel is its primary selling tool, while SEO is its. Screaming Frog Services is a digital marketing agency that provide search engine optimisation (SEO) and paid search campaigns using a unique blend of data, technology and creativity to help companies. RankIQ. It allows businesses to manage their online presence across Google. Half of the battle is a win for Local SEO hotel. In the hotel business, hyper-relevant content is key to direct bookings. Here are a few ways to increase your hotel’s direct bookings: 1. SEO refers both to the structure of the page, the technical characteristics of the resource, and the content. It seeks to help hotel owners predict demand, competitively price rooms and monitor pricing. Reply. Publicize hotel specials through targeted email promotions. That's why prioritizing search engine optimization should be a crucial part of your venue's marketing plan. Schema mark up (Hotels specific) Friendly URL structure; hreflang attribute, robots. 7. SEO . This is extremely important because sites that rank in the top three search results receive more than 50% of clicks. 99 per month, making it an ideal choice for beginners in website building and small business owners. These statistics tie-in to the advantages of a social media strategy for hotels, which include: Increase your visibility over competitors. True inspiration cannot be confined into an existing theme. Save to My Lists. Another fantastic hotel lead generation tactic is email marketing. What are some common hotel SEO strategies?A URL slug is the part of your web address that follows the “. Establish your brand voice. Even though online marketing has become an established strategy for many. As more people are drawn to your site through your social media ads, many of them will likely become hotel leads. 2. 1. 2. Search engine optimization (SEO) is the process to optimize and improve the ranking of a hotel website on search engines (like Google, Yahoo, and Bing) result. . Create a style and voice the hotel will use across all platforms to cultivate a clear, distinguishable viewpoint for your hotel. Contents show What Makes SEO for Hotels Different? Unlike standard SEO, SEO for hotels leans heavily on location. Annual hotel marketing event attendees are wowed by the innovative approach to reservation recovery, recognizing its potential to greatly impact their bottom line MINNEAPOLIS, MIN (June 6, 2023) –. Many of them have already invested in digital marketing, especially SEO, by applying SEO techniques to. Tip 1 - Develop Targeted Keyword Research. 12 Effective Hotel SEO Tips to Rank #1 on Google. In addition to operating 30 different brands, 7,000 hotels, and 1. Then you can invest in various platforms to promote your hotel services. 1. Create a consistent and attractive profile that reflects your hotel’s brand image and voice. This type of marketing uses social media platforms – like Facebook, Instagram, Pinterest, Twitter, YouTube, etc. Here are three of the top benefits of SEO. They help you rank higher, faster because they’re more specific and have lower search volume. Rank of your non-branded keywords vs your competition powered by Milestone Insights. leisure travelers turn to Facebook when seeking travel-planning inspiration. 9. Key enterprise SEO features: Botify Analytics uses a log file analyzer, site crawler, keyword tracker. “Best Great Barrier Reef hotel”). 2 on Capterra based on 43 reviews (as of July 2023). The following examples are recommended ways to solve the challenges faced by digital marketing teams at travel and hospitality brands and agencies using travel SEO services offered by seoClarity, trusted by enterprise brands like Orbitz and Expedia. It’s easy to get started, and it’s free. Read more. 50 / year. To compete with the other lodging places, the hotels in these areas focus on getting in the most prime spots possible. 5. Article Summary: Top 6 Hotel Marketing Strategies to Boost Your Revenue. Typically integrated into a hotel’s website and social media channels, its primary function is to collect reservation and credit card information from guests and. Offer them some value to say thank you for their link. While there are many free SEO. Use one or more of these to generate a higher ROI for your properties. WordPress development services can be whitelabled as well as many plugins, themes and wordpress hosting. One of the most important parts of effective Google hotel rankings is keywords. Specialisation: SEO for Hotels, SMO, Digital Marketing; Clients: Myra Store, Balloon Pro, Street Investment; Conclusion. Hotel SEO. Use Links to. A solid SEO strategy will lead to more exposure and more high-quality leads. 1. Beberapa platform berikut dapat membantu bisnis mengetahui kapan orang-orang menyebut merek hotel Anda secara online; Hootsuite – Meskipun banyak orang menggunakan Hootsuite untuk mengotomatiskan posting media sosial, fitur pada dasboard alat ini juga berfungsi. Content marketing – the use of blogs, pictures. So hotels must stay on top of the trend and publish content to compel customers. Master Technical SEO to Improve. They prioritize user-friendly interfaces and offer advanced functionalities to enhance the booking process and increase direct bookings. Other half you can accomplish to create backlinks for hotels website easily. . Leverage Google hotel reviews for more direct bookings. For example, if your brand name is Hotel Hugo, your Brand SEO goal is to rank for keywords that. We build custom hotel web designs that reflect your hotel’s unique brand identity and engage your target market. Easy management of SEO settings and content. After having studied your objectives in depth, our hotel SEO experts will propose an adapted strategy as well as a personalized. The more breadcrumbs (optimized content and keywords) you have, the higher the likelihood of leading a travel-hungry audience back to your site. Additional 10 Best Hotel Booking Platforms For Streamlined Reservations. If a hotel is on Demand Plus, SiteMinder will feature a link to the hotel’s online booking engine in both the existing ad module (top 4 listings) as well as the module (bottom list) tagged as. Shopify – Fastest SEO eCommerce platform. 2. Linkdex. BrightEdge scores a 4. If you want to know how to improve local SEO for your hotel, understanding UNAP is the best place to start. 1. We are focused on developing a successful marketing campaign for your. Porter – Hotel Website Platform. Get to grips with SEO, Facebook, Social Media, it’s the wave of the future hotel marketer Some hotels have been slow to embrace social media, SEO and the “new marketing”. S etting Your Hotel Up For Success on Social Media; 1. Search Engine Optimization (SEO) for hotels. Google My Business, for example, offers various features and listings to. Part 4: Advanced Techniques for Adult SEO Services. Save to My Lists. Here are the three basic keyword classes you should use;Choose the right CMS platform. 1. With respect to your hotel’s search engine optimization (SEO) and search engine marketing (SEM), do you feel overwhelmed?? Unfortunately, for the beginner, when it comes to improving your. 5% of all traffic to. Marketing channels include the hotel website and SEO, paid media, third-party listings, social media platforms, email marketing, guest loyalty, collateral, trade shows and events, partnerships, public relations, and online reputation management. Here we'll look at the best free SEO. What are hotel SEO keywords? These are the key search terms that your target market search for in Google. Search Engine Optimization (SEO) can help increase your website’s visibility, drive more organic traffic, and ultimately, get you more direct bookings. Technology-rich hotel. Keep track of workflows, cash, and housekeeping status in. Search. These domains are more trusted by search engines and guests. While choosing keywords for SEO for hotels, you should definitely consider local search and long tail keywords. Influencer marketing is a fantastic approach for hotels looking to improve their social media marketing strategy. SEO is the backbone of Hotel Digital Marketing and holds crucial importance when it comes to online branding and recognizance. 4000. SEO is an all-encompassing service which optimises local business listings, hotel searches, map rankings, and. Add location-specific keywords to. 10. Hotel SEO Marketing: The Basis for Being Found on the World Wide Web. Select the Best SEO Keywords for Hotels and Optimize the Content. Hotel Marketing Trends. Part 5: Measuring and Tracking the Success of Your Adult SEO Campaign. Social media. All of the providers in this list offer comprehensive platforms that address multiple business problems. There are many factors that contribute to a successful hotel SEO strategy. More than 50 percent of users like social media pages related to their travels. All the search. Hotel SEO is a powerful and effective digital marketing strategy designed to improve the online visibility and growth of your business. They can also rank and score different elements of the web pages, such as HTML tags and meta. Add location-specific keywords to. Gilbert Rodriguez. 2 Target local SEO and Google Display Network with Ad Retargeting. Boost your engagement with followers. A variety of strategies can be used to improve a hotel’s SEO, including optimizing website content for relevant keywords, building links to the website from high-quality websites, and creating local listings on popular directories. S. The Botify enterprise SEO platform solves that problem through its integrated suite of tools: Botify Analytics, Botify Intelligence, and Botify Activation. Promote an event. *Of course, there’s a COVID-19 caveat to this, which I’ll explain in the next section. All-in-One SEO. One way to achieve this is through Search Engine Optimization (SEO). But SEO is constantly changing, so it can be very hard to track progress. Before we delve into the nitty-gritty of hotel SEO strategies, let’s first understand why it is so important. Then, develop the backend system for hotel inventory and reservation management. Linkdex, as you’d guess from the name, offers outstanding link-building tools. Identify and integrate relevant keywords into your website content. There are a lot of spammy folks out there offering hotels SEO services — my own email inbox is full of messages like “pay us $1000 for 50 high-DA SEO link building!” Hotels need to have an SEO brand concierge strategy to engage travelers throughout their user journey, as 95% of users from a Google/Bain survey continue to visit travel-related sites after booking. Use TikTok and other social media platforms to promote an upcoming event by identifying the target audience and providing relevant content. Pay Attention to Local SEO. 1. Youtube is the second largest search engine worldwide, following Google. Be sure to choose hotel SEO keywords that are relevant to your brand and that focus on what users can expect to find. Here we delve into some pivotal considerations for your 2024 and beyond strategy. These tools do more than just schedule content. Use these SEO guidelines when choosing a new domain name for your hotel’s website: Choose a . com offers the best SEO software with insights and statistics that will save you both time and energy. Hotel Marketing Channels Overview. The Hotel SEO agency, as our name implies, is dedicated to improving SEO rankings for hotels around the world. Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto. Provider Description. Digital marketing can help increase the visibility of your business through search engine optimization, content creation and social media marketing, as well as provide an effective means of connecting with and targeting potential customers. Collaborate with Influencers. Click the ‘Update’ button in the upper right corner. HospitalityEye. Easy to remove irrelevant and redundant suggestions. 67% of all the clicks on a search results page are absorbed by the first five results on a page, so you want to ensure your website is one of the first five results. I’ve talked about anchor text before as it relates to link building and off-page SEO for hotels. Make sure to consider local keywords as a large part of your overall SEO strategy. BrightLocal: Best for local search engine optimization (SEO) AnswerThePublic: Best affordable SEO tool. To optimize your hotel’s local SEO, take the following steps: Claim and optimize your hotel’s Google My Business listing with accurate information and photos. 7 Add Direct Booking On Your Site. Semrush is a leading online visibility management software-as-a-service platform. 1. 7 out of 5. Milestone hotel solutions help search engines find your hotel by helping them understand your website content with structured data and entity relationships. Email marketing for hotels. Off-site SEO, also known as Off-page SEO, is used to describe the factors that affect your hotel’s SEO but happen on other sites across the internet. Online presence analysis, strategy definition and keyword research; Text and video meta content creation (titles, h1, meta description, alt tags) Internal linking and content optimization; Technical SEO. Cross-organization communication. See our top tips!Real Estate Rental. Before the internet era, people used “Yellow Pages” for searching any business information. Similarly, each social networking site is distinct as its algorithms vary significantly. Google's algorithms rank your hotel's content on the parameters of EAT (expertise, authority, and trust). Olive & Lake. The most common types of Travel Schema include a hotel’s location, phone number, information about room amenities, star ratings and reviews, room information, pricing, and FAQ; but, as you'll shortly see, there are many others for you to use. 5 billion searches each day. Ensure your hotel is listed in local directories and on Google My Business. As such, there is a larger audience for your hotel business to reach, influence, and potentially acquire as guests. Our agency acts as a partner to your hotel. Keywords are words that define what your content is about. Google Analytics is a must-have tool for tracking business metrics, analysing your website traffic, and syncing with data from your Google Ads. At more than 30%, Instagram‘s largest age group. Majority of hotels' websites observed use certain SEO techniques . We have a wide range of services to choose from, so you can find the right one for your business. Get Started For Free Increase Your Hotel’s Visibility. 2. The right hotel marketing will help you promote your business, attract travellers and sell your services. These include digital platforms such as social media, search engine optimization (SEO), and email marketing, as well as offline channels like print advertising and networking. It also provides you with assured strategies to have an edge over fellow hotel competitors. 2. Hotel Marketing Strategies Overview. Queensland, Australia +61 488 841 001. Hosted Booking Engine Solution. With all these options, it’s easy to hit the ground running and establish your hotel’s online presence. ” They want a hotel in the area that they're visiting, so phrases like “luxury Dubai hotel” are a great example of this. It’s also pretty straightforward to use. We’ve said it before: “Rather than promote your hotel, promote a lifestyle. BigCommerce – Best for large enterprise eCommerce. Marriott International is more than a hotel franchise. Long Tail Keyword: ‘business hotel with free wifi Sydney city centre’ The sum of the long tail search terms will help you increase the revenue generated directly from your website. Ensure that your marketing strategy prioritizes SEO. Increase guest satisfaction and get ahead of issues with. Architecture. Hotel SEO Agency [2023] Ultimate Guide. Εmail marketing για ξενοδοχεία ;. The pros outweigh the cons by heeps and gobs. Your hotel’s search engine ranking can make all the difference to your annual occupancy rates. However, the platform’s strengths – specifically professional networking – perform a complementary role to the visually-rich experience a hotel can offer on Facebook, Instagram and YouTube. WebCEO: Best for SEO Auditing and Link Building Tools. Think of SEO as a breadcrumb trail scattered across the internet, with each breadcrumb representing a different travel-related search query. In today’s digital age, the majority of people use search engines like Google to find and research hotels before making a booking. SEO is a fantastic way to increase your website’s visibility, drive traffic and boost direct bookings. Here discussed are some of the top SEO practices that help maximize ROI for hospitality in 2022. Jeremy Hulls is the Senior Editor at Family Destinations Guide, a travel guide site that. 6 Add Your Hotels To Bookings Sites (Google, Tripadvisor And More) 2. It puts your brand in touch with 675 million members in more than 200 countries. Top 5 Hotel Website Builders of 2023 🚀. While I feel independent hotels will benefit from SEO - I wouldn't focus a lot of time on it. Find Relevant Keywords. SmartSites: Best overall.